Privacy Policy

  1. General provisions

1.1. This privacy policy regulates the principles of collection, processing, and storage of personal data. Personal data is processed and stored by SIA “Magnificent Latvia”, reg. Nr. 40203467330, legal adress Graudu 68A, Riga, LV-1058, who is the controller of the personal data (hereinafter the controller). For the purposes of this privacy policy, a data subject means the customer or another natural person visiting magnificent.lv and whose personal data is processed by the controller. For the purposes of this privacy policy, a customer means anyone who purchases goods or services on the controller’s website.

1.2.  Personal data is any information relating to an identified or identifiable natural person. Processing is any activity related to person data, such as acquisition, recording, modification, use, viewing, erasure or destruction.

1.3. The controller observes the principles relating to personal data processing provided by legislation and, among other things, processes personal data in a lawful, fair, and secure manner. The controller is able to declare that personal data has been processed in accordance with the provisions of the legislation.

  1. Collection, processing, and storage of personal data

2.1. The personal data collected, processed, and stored by the controller has been collected electronically, mainly via the website and e-mail.

2.2. By sharing their personal data, the data subject grants the controller the right to collect, arrange, use and administer, for the purpose defined in the privacy policy, the personal data that the data subject shares with the controller either directly or indirectly when purchasing goods or services on the website.

2.3. The data subject is liable for the accuracy, correctness, and integrity of the data submitted by them. The submission of knowingly false data is regarded as a breach of the privacy policy. The data subject is required to immediately notify the controller of any changes in the data submitted.

2.4. The controller is not liable for any damage or loss caused to the data subject or a third party as a result of the submission of false data by the data subject.

  1. Processing of personal data of customers

3.1. The controller may process the following personal data of the data subject:

3.1.1. Given name and surname;

3.1.2. Date of birth;

3.1.3. Contact information (e-mail address and/ or telephone number);

3.1.4. Transaction/purchase data (goods purchased, address, price, payment details etc.);

3.1.5. All other information, that has been received while making purchase of goods on magnificent.lv or while contacting SIA “Magnificent Latvia”.

3.2. In addition to the foregoing, the controller has the right to collect data about the customer that are available in public registers.

3.3. The legal basis for the processing of personal data points (a), (b), (c) and (f) of Article 6(1) of the General Data Protection Regulation:

(a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

(b) processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract;

(c) processing is necessary for compliance with a legal obligation to which the controller is subject;

(f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

3.4. The controller stores and processes personal data as long as at least one of the criteria below exists:

3.4.1. Personal data are necessary for the purposes for which data received;

3.4.2. As long as the controller and/or data subject can realize their legitimate interests, such as submitting objections or bringing a lawsuit to court, in accordance with the procedures set forth in regulations;

3.4.3. As long as there is a legal obligation to store data, such as under the Accounting law;

3.4.4. As long as the data subject's consent to the relevant personal data processing is valid, if there is no other legal basis for personal data processing.

Upon termination of the conditions mentioned in this paragraph, the term of storage of the personal data of the Data Subject also expires and all relevant personal data are permanently deleted from computer systems and electronic and/or paper documents that contained the relevant personal data or these documents are anonymized.

3.5. The controller has the right to share personal data of customers with third parties such as processors, accountants, transport and courier companies, companies providing transfer services. The controller is in charge of the processing of personal data. The controller transmits the personal data necessary for making payments to the processor, Maksekeskus AS.

Upon request, we can transfer your personal data to state and law enforcement authorities in order to defend our legal interests, if necessary, by drafting, submitting and defending legal claims.

3.6. The controller processes and stores personal data of the data subject implementing the organizational and technical measures to ensure that the personal data is protected against any accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

  1. Rights of the data subject

4.1. In accordance with the General Data Protection Regulation and the legislation of the Republic of Latvia, you have the right to:

4.1.1.  Gain access to personal data, to obtain information on the processing of personal data, and as well as request a copy of your personal data in electronic format and the right to transfer this data to another controller (data portability);

4.1.2. Request correction of incorrect, inaccurate or incomplete personal data;

4.1.3. Delete your personal data ("be forgotten"), except in cases where the law requires data retention;

4.1.4. Withdraw previously given consent to the processing of personal data;

4.1.5. Limit the processing of your data - the right to request that we temporarily stop processing all your personal data;

4.1.6. Contact the Data State Inspectorate.

You can request the exercise of your rights by sending a request electronically to magnificent@magnificent.lv.

  1. Final provisions

5.1. These data protection terms and conditions have been prepared in compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), the Personal Data Protection Act of the Republic of Estonia and legislation of the Republic of Estonia and the European Union.

5.2. The controller has the right to amend the data protection terms and conditions in part or in full without prior notice. Amendments come into effect after they are published on magnificent.lv.